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SMC:posts
Thanksgiving Recipe for Social Media Marketing Success 
(unknown author) via SMC:posts - PostRank (PostRank on Wed, 26 Nov. 2008
By: Shama Hyder While I gather the items to cook a thanksgiving feast tomorrow, I started thinking about how all great dishes require a great recipe. Not unlike marketing. : ) Here is a recipe for S...
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Corporate Twitter Accounts and Online Reputation
(unknown author) via SMC:posts - PostRank (PostRank on Wed, 12 Nov. 2008
As with blogs that went before, the question of whether companies should use “corporate” Twitter accounts still polarises opinion. There are those who believe that “social” media should be exactly t...
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category online
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Are You on Tweeting Yet?
(unknown author) via SMC:posts - PostRank (PostRank on Mon, 10 Nov. 2008
There are many reasons that as a PR person you should be using Twitter.
Major news outlets are on TwitterSome journalists use Twitter - you can get to know them betterHARO tweets urgent journo...
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category Twitter
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The Secret to Viral Videos: A Case Study
Shailesh Ghimire via SMC:posts on Mon, 21 Jul. 2008
Viral videos can be a great way to introduce your work to a new audience. There are videos which have made the rounds on Internet and have achieved millions in views. The most notable recent example i...
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Pretty much all you need to know on how to use Twitter
madsgrant via SMC:posts on Mon, 21 Jul. 2008
| View | Upload your ownThis awesome slideshow by Stephen Collins (@trib) is about language, resistance, communication, understanding. See what you think! Do you recognize yourself or your reluctan...
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Companies need Social Media Czars
shivsingh via SMC:posts on Sun, 20 Jul. 2008
Last week I was quoted in an Adweek article that discussed how large Fortune 100 companies are starting to hire new kinds of leaders to help them navigate the social media space. Talking about Ford, I...
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Do You "Need" A Social Media Campaign?
JDeragon via SMC:posts on Mon, 14 Jul. 2008
Your client or employer asks if you could provide them an assessment of how effective are they using social media and related technology. They ask "Do you have a check sheet of tools we should use?"...
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Marketing vs. Conversation
JDeragon via SMC:posts on Mon, 07 Jul. 2008
The mindset of marketers views the social web as a place to create buzz from viral marketing. The mindset of the people is that the social web is a place to converse, connect and share their own med...
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Code of Best Practices in Fair Use for Online Video
Patricia Aufderheide via SMC:posts on Mon, 07 Jul. 2008
This document is a code of best practices that helps creators, online providers, copyright holders, and others interested in the making of online video interpret the copyright doctrine of fair use. Fa...
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Social Media + Strategy = It’s online Guerilla Marketing
Romain Pechard via SMC:posts on Thu, 03 Jul. 2008
Social Media is crowded with information as real life is crowded with advertising (if not wrong we’re facing more than 3000 brands a day). That’s one major fact you should think about before releasing...
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How the 80/20 principle dominates PR, social media and life
Andrew Bruce Smith via SMC:posts on Tue, 01 Jul. 2008
Richard Koch’s book The 80/20 Principle was first published in 1997 and went on to become a cult business classic (500,000+ copies sold. He later wrote the 80/20 Way which extended the approach to lif...
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Who Says You Must Blog to Protect Your Good Name? A Case Study
Dana Theus via SMC:posts on Tue, 01 Jul. 2008
In recent weeks, I've noticed a new theme amongst the social media digerati that goes something like "how do we get the rest of the world to understand the promise of social media? How do we get all t...
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Microsoft, the Walking Dead
Zoli Erdos via SMC:posts on Wed, 25 Jun. 2008
Over a year ago Paul Graham caused quite some uproar calling Microsoft Dead. Unlike in the 90’s, none of his startup Founders fear (or even respect) Microsoft. They have their eyes on Google and o...
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Wiki Markets
headshift via SMC:posts on Tue, 24 Jun. 2008
Another addition to the open-source participation economy is the contest for the creation of new futures contracts. It's being staged on MarketsWiki - an online open source knowledge base for current ...
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Is the Internets Making Us Stupider?
Christine Bentsen via SMC:posts on Wed, 18 Jun. 2008
Somehow, I recently ended up with a subscription to the Atlantic Monthly. This month, Nicholas Carr wrote an article about the possibility that Google and the Internet in general is making us stupid. ...
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Social Media Marketing Mistakes and How to Avoid Them (4 of 6)
Jim Tobin at Ignite Social Med via SMC:posts on Tue, 17 Jun. 2008
Our continuing series on social media marketing mistakes moves onto “mistake #4″ today. Today’s mistake is using social media as a channel instead of a conversation. Since social media tools give us t...
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Soft Economy? No, Soft Marketers.
Harry Hoover via SMC:posts on Wed, 11 Jun. 2008
Photo Courtesy of Morguefile You hear many marketers complaining today about our soft economy. I wouldn’t call it soft. I’d call it challenging for the marketer with a challenged brand. With prices on...
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Social Networks Change Behavior
John Bell via SMC:posts on Mon, 02 Jun. 2008
A Washington Post story covers a new study by Nicholas Christakis of Harvard Medical School and James Fowler at the University of California at San Diego published last week in the New England Journal...
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Who Says You Must Blog to Protect Your Good Name? A Case Study
Dana Theus via SMC:posts on Fri, 30 May. 2008
In recent weeks, I've noticed a new theme amongst the social media digerati that goes something like "how do we get the rest of the world to understand the promise of social media? How do we get all t...
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According to Standard Metrics, Social Media Just Isn’t Worth It.
Nick ONeill via SMC:posts on Thu, 29 May. 2008
Metrics are the life blood of PR. Metrics tell us how many people we are reaching and for how long we are reaching them. We then take that metric and divide it by how long it took us to get those view...
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