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Online and offline - the customer voice reigns 
Guest Author via E-consultancy - Internet Marke on Wed, 25 Jun. 2008
We all know that customer ratings and reviews, or user generated content, help drive more traffic to a website, increase sales conversions, make merchandisers smarter and more.
But did you know that customer reviews are changing the way consumers shop and the way companies market their products?
Brett Hurt writes that this is a unique time in the history of adve
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UK usability market worth more than £200 million by end of 2008
(unknown author) via E-consultancy - Internet Marke on Mon, 23 Jun. 2008
The UK Usability market will grow by an estimated 20% in 2008 to a value of £214 million, according to research published this week by E-consultancy.
The continued growth of this sector is the result of a growing commitment within organisations towards usability and user experience, according to...
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Scoble: spend on social media because you lose money on other things too
Drama 2.0 via E-consultancy - Internet Marke on Thu, 12 Jun. 2008
Forrester Research's Jeremiah Owyang knows what he's talking about when it comes to social media.
In a recent post, he detailed the five questions companies often
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John Menzies Digital Ltd launches digital newsagent site
(unknown author) via E-consultancy - Internet Marke on Mon, 02 Jun. 2008
John Menzies Digital Ltd. has launched an online service which allows customers to download digital versions of the UK’s top magazines, direct to their desktop. The launch has been prompted by consumer trends towards buying and consuming media digitally.
Live now at www.magazinesondemand.co.uk with...
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The problem with 'conversational marketing'
Drama 2.0 via E-consultancy - Internet Marke on Thu, 29 May. 2008
With the advent of social media, the concept of 'conversational marketing' has taken on new life.
Being part of the 'conversation' is now pitched as a necessity for brands. Some go so far as to encourage brands to build 'friendships
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Web analytics “failing to drive business decision-making”
(unknown author) via E-consultancy - Internet Marke on Fri, 16 May. 2008
London, 16 May 2008:
Companies are typically failing to adopt a coherent strategy which ties in web analytics data with business objectives, according to research published this week by E-consultancy and Lynchpin.
Less than a fifth of companies (18%) have an internal strategy that ties data collection...
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Acquisition 2.0: Driving revenue with social, experiential marketing
Jeff Molander via E-consultancy - Internet Marke on Wed, 14 May. 2008
Selling on the web is quickly becoming lessabout marketers’ supply meeting up with customers’ demand, and moreabout customers themselves actively bringing their demand toward supply. In fact, they're creating supply in many cases. And successful marketers are creating experiences for customers -- not merely selling to them.
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Just how powerful is one link?
Patrick Altoft via E-consultancy - Internet Marke on Mon, 28 Apr. 2008
This week I've been looking into a few finance verticals and found an interesting illustration of just how much power one trusted link can have.
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