Guest Author via E-consultancy - Internet Marke on Wed, 25 Jun. 2008
We all know that customer ratings and reviews, or user generated content, help drive more traffic to a website, increase sales conversions, make merchandisers smarter and more. But did you know that customer reviews are changing the way consumers shop and the way companies market their products? Brett Hurt writes that this is a unique time in the history of adve readmore
