Liz Gannes via NewTeeVee on Fri, 28 Nov. 2008
Give an Ugly Betty fan more Ugly Betty, and attracting viewers to your online video is like shooting fish in a barrel. Millions of views, at your service. But “purely original” web content hasn’t worked nearly as well for ABC as leveraging TV programs like Betty with webisodes, said Alexis Rapo, who runs ABC.com, readmore
