Detroit's Brand Killer
forbes blogger via Forbes.com: Digital Rules By R on Mon, 24 Nov. 2008
In addition to its other mistakes, Detroit's addiction to fleet sales, particularly of rental cars, was a killer. This strategy helped destroy the brand value of its sedans. Follow my logic: Detroit was once an innovation hotbed in the world. During the first half of 20th century Detroit mattered to the U.S. and global economies in the way that Silicon Valley matters now. This obviously readmore

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