These are items written by
William Slawski
Are Two Queries Better Than One in Targeting Search Advertisements (or Search Results)? 
William Slawski via SEO by the Sea on Thu, 08 Jan. 2009
When you perform a search on Google, you’ll often see “sponsored links” at the top and to the right of your search results. Advertisers can bid to have their advertisements appear with search results through Google’s Adwords program.
When an advertiser creates an ad for the Adwords program, they attempt to choose the keywords that their
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Time Perspectives and Decision Making
William Slawski via SEO by the Sea on Wed, 31 Dec. 2008
We often take time for granted, and how our perspectives of our past, present, and future can shape our lives.
How we plan for the future, how creative we are in the present, and how our past can influence our moods and attitudes are topics covered in a book on the psychology of time that was published in August of this year.
The book, Th
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How a Search Engine Might Find Synonyms to Use to Expand Search Queries
William Slawski via SEO by the Sea on Mon, 29 Dec. 2008
Search for the word “automobile” at Google, and the search engine might expand your search to include results for the word “car” as well, since it is a synonym of the word automobile. Accidentally misspell the word as “automoble” and Google might automatically correct your spelling error and search for “automobile.”
Follow that up with a search for the word “driving”
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Social Responsibility And The Small Business
William Slawski via SEO by the Sea on Sun, 28 Dec. 2008
I originally posted this at Search Engine Land this past summer for the “Small is Beautiful” column. I’m hoping that more businesses embrace the idea of social responsibility in the new year to come, and I am adding a small business category to SEO by the Sea, with this as the first post.
In the profit-centered business, customer happiness is merely a means
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Images in Search Engine Results
William Slawski via SEO by the Sea on Fri, 19 Dec. 2008
When a search engine presents the results of a search to you, it will often show you the title of a page, a short snippet from the page or a meta description, and the URL of the page. While that information can help searchers choose which pages to visit, showing images from the pages listed may provide a helpful clue about what those pages are about.
But if a search engine started incl
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Trust, Skepticism, and Corporate Blogging
William Slawski via SEO by the Sea on Fri, 12 Dec. 2008
A short rant
I try not to hate, but sometimes it’s hard not to hate about some things. I hate being lied to. I hate being lied about. I hate being gossipped about. I hate someone making false assumptions about me based upon a scant modicum of information or even a lack of information. I hate being blamed for being the messenger. I hate being blamed for the words or actions o
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A New Beginning
William Slawski via SEO by the Sea on Mon, 24 Nov. 2008
Over the past year, I’ve been keeping a close eye on some of the activities of nonprofits and environmental groups on the Web as they explore ways to share their message with people online. I’ve had a chance to work with a couple of nonprofits over the past few years, and enjoyed the experience.
I’ve also had an opportunity to talk with a few people involved in working with sharin
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How Google Might Personalize Search Results Outside of Personalized Search
William Slawski via roger的鲜果推荐 on Wed, 19 Nov. 2008
Not long ago, during a search at Google, a message at the top of the search results told me that my results were,
“Customized based on recent search activity.”
A link next to that message provided more information, telling me that if I signed into my Google Account, I might see “even more relevant, useful results,” based upon my “web history.”
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category search
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Google Using Novel Content as a Ranking Signal?
William Slawski via roger的鲜果推荐 on Fri, 14 Nov. 2008
If you search for news at Google News, you’ve probably noticed that you can view news articles by date or by relevance.
Many of the news articles that you find in Google News are from sources like wire services, where the information is shared amongst many newspapers. Reporters have the option of adding additional information, but often wire service articles at different papers cont
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category documents
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Changing Google Rankings in Different Countries for Different Searchers
William Slawski via SEO by the Sea on Thu, 13 Nov. 2008
While you can search at google.com just about anywhere in the world, you can also access Google at a number of different country specific addresses, such as google.co.uk, www.google.fr, www.google.co.in.
Chances are, if you search at one of the country specific Google address, the results you see may be biased towards pages associated with that country. But, when you search at Google.
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category search
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Search Pogosticking and Search Previews
William Slawski via SEO by the Sea on Tue, 11 Nov. 2008
Search pogosticking is when a searcher bounces back and forth between a search results page at a search engine for a particular query and the pages listed in those search results.
A search engine could keep track that kind of pogosticking activity in the data it collects in its log files or through a search toolbar, and use it to rerank the pages that show up in a search for that query.
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category RapidShare
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Classifying Web Spam by Looking at Query and Page Features
William Slawski via SEO by the Sea on Mon, 10 Nov. 2008
Why do search engines care about spam pages that show up in search results? What does a search engine consider web spam? How can a search engine identify web spam?
Should someone who publishes information on the Web be concerned that a search engine might label their pages as spam?
Might the best way to avoid having a search engine avoid mislabel your web pages as search eng
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category Obama
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A Review of Kimberly Bock
William Slawski via SEO by the Sea on Sat, 08 Nov. 2008
Over the past year, I’ve had the chance to get close to Kimberly Bock, who you may know as the author of a number of popular blogs including Learning SEO Basics, Yicrosoft Directory Girl, We R Facebook, and who had been very active and popular on a number of social networks. Kimberly has pulled out of the blogging scene for a while to concentrate on school, but her impact has been felt by ma
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category marketing
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Impossible to Light a Candle on Election Day
William Slawski via SEO by the Sea on Wed, 05 Nov. 2008
This post has nothing to do with Internet Marketing, and yet it has everything to do with it, too.
Churches close on Election Day. Who would have thought they would?
My mom suggested a few weeks back that I stop in a church to light a candle and say a prayer. It’s been a while since I’ve been in a church, but I felt a lot like lighting that candle tonight. So, I se
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category church
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Google Universal Search Patent Granted
William Slawski via SEO by the Sea on Tue, 04 Nov. 2008
Google was granted a patent today from the USPTO on Universal Search, which provides searchers with a mix of search results from different categories, such as news, images, advertisements, web pages, and kinds of results when they type in a search query
The original patent application was filed on December 31, 2003, and Google
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category search
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Key Relevance Review of Google Patents
William Slawski via SEO by the Sea - by Key Releva on Fri, 24 Oct. 2008
The team at Key Relevance asked if I could put together a review or overview of granted patents that are assigned to Google. I’ve located all of the patents that I could find that were either listed in the assignment database at the US Patent and Trademark Office (USPTO) or noted in their granted patents database as assigned to Google. I’ll be updating this post as new Google patents are
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category Search
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Building a Landscape, Dreaming Big Dreams
William Slawski via SEO by the Sea - by Key Releva on Tue, 21 Oct. 2008
Thinking about the architecture of web sites, and how carefully they can be constructed brought to mind a brush I once had with a landscape architect, and unknown to me at the time, a founder of Earth Day.
I was in my third year of law school, working with some other students to put t
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category landscape
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When Work isn't Work
William Slawski via A Nasty Bit of Business - Bill on Fri, 17 Oct. 2008
I was standing in line at Kinkos recently, and fell prey to impulse shopping, picking up a copy of the book The 4-Hour Work Week. I had heard about the book before, and I started skimming through some of the pages, and it seemed pretty well written.But one of the pieces of advice that I've held to closely over the years, find work that you love, runs against one of the basic assu
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category book
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Google Advertising on TV, Podcasts, and Radio
William Slawski via SEO by the Sea - by Key Releva on Fri, 17 Oct. 2008
A number of recent patent filings from Google were published at the USTPO, and may provide some insights into Google’s advertising models for Television, Radio, and Podcasts.
I’ve linked to the patent filings below, and included the abstracts from those rather than an analysis of
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category television
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Do Search Engines Love Blogs? Microsoft Explores an Algorithm to Increase PageRank for Pages Linked to by Blogs
William Slawski via SEO by the SEA on Thu, 09 Oct. 2008
Last December I wrote a blog post titled Do Search Engines Hate Blogs? Microsoft Explores an Algorithm to Identify Blog Pages. The inventors behind the patent filing described in that post have come out with a new patent application that says some positive things about blogs. Looking back at the original post, it appears that they may not hate
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