These are items written by
Steve Rubel
Three Reasons the Internet is Eroding Apple's Mojo 
Steve Rubel via Micro Persuasion on Wed, 07 Jan. 2009
"Rotten to the Core" by Pupski on Flickr.
I have been an Apple fan and a Mac user much of my adult life. I bought my first Mac in 1992 and have owned hal
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Co.mments Tracking Service Shutting Down 
Steve Rubel via Micro Persuasion on Tue, 06 Jan. 2009
Co.mments, a service that enables you to track your comments on blogs across the web, is shutting down on January 11. The founder Asaf Arkin put up a blog post last night notifying users.
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Visual Wikipedia Adds Context to Wikipedia 
Steve Rubel via Micro Persuasion on Mon, 05 Jan. 2009
One of the key themes we'll see emerge this year is an evolution in user interface design and information architecture. It seems to happen every year.
In 2008 we saw the news feed and real-time web rise. In addition, w
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Scribd and Zinio Offer Full-Length Books in a Browser 
Steve Rubel via Micro Persuasion on Sat, 03 Jan. 2009
Two digital publishing sites have quietly started rolling out electronic books that can be viewed just using a web browser.
Random House is now offering several full length books for free on Scribd. The choices include
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Reading Tea Leaves for 2009 in Google Search Data 
Steve Rubel via Micro Persuasion on Tue, 30 Dec. 2008
The following is also my January 5th column for AdAge.com.
When I first started blogging five years ago, I was big into writing new year prediction posts. Many bloggers continue this fine tradition. I stopped when I realized that no one would go back
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Google Now Features WordPress Blog Thumbnails 
Steve Rubel via Micro Persuasion on Fri, 26 Dec. 2008
Twice this week when I searched for a blogger's name and some other related keywords, I noticed that Google is running a little thumbnail alongside the first links. I have verified that this is not an experiment but rather a new mini feature. When I logged out of my account I was able to replicate it.
You should be able to see this for yourself on the following searches:
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The Web 2.0 Blogs Will Be Fine in 09 
Steve Rubel via Micro Persuasion on Fri, 26 Dec. 2008
Mark Evans is asking whether the big Web 2.0 blogs will face tough times next year...
One of the fundamental questions is whether there will be enough “juice” to support growth or, for that matter, the status quo. If advertising declines, particularly by attention-seeking startu
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Living without Email - One Man's Story. Are you Next? 
Steve Rubel via Micro Persuasion on Thu, 25 Dec. 2008
One of my fondest memories of 2008 was meeting Luis Suarez from IBM. We both spoke at the Next08 conference together in Hamburg. (I will be returning to Germany in 2009 for the Next09 event.)
Luis' story is amazing. First, he lives in the Canary Islands and he's a social computing evangelist/k
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Obama's Lessons for PR Professionals and Marketers 
Steve Rubel via Micro Persuasion on Thu, 25 Dec. 2008
These days, it invariably comes up in virtually every client or prospect conversation. I call it TQ - short for "th
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Popurls is My Pick for the Best Web Site of 2008 
Steve Rubel via Micro Persuasion on Wed, 24 Dec. 2008
There were a lot of web sites I really used actively this year - the enti
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Andy Beal on Investing in Social Media Spaces 
Steve Rubel via Micro Persuasion on Tue, 23 Dec. 2008
Andy Beal comments on what he calls the "Scoble Dilemma":
Marketing Pilgrim is owned by me, operated by me, hosted by me. The investments made into building our audience–currently close to 13,000 daily readers–will, in theory, always be realized. Compare this to my use
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Retro Scobleizer Will Return to His Roots 
Steve Rubel via Micro Persuasion on Tue, 23 Dec. 2008
Interesting discussion overnight between my friends Robert Scoble and MIke Arrington over whether Robert's personal brand diminished because of his love for Friendfeed. How refreshing and retro that this conversation is actually taking place via blogs instead of just on Twitter and Friendfeed, where I am sure it is also happening.
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Calculate the Cost of Information Overload to Your Company 
Steve Rubel via Micro Persuasion on Mon, 22 Dec. 2008
If the stock market and housing crashes aren't costing you enough, just wait.
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Re-Tweets Comprise Two Percent of All Twitter Volume 
Steve Rubel via Micro Persuasion on Mon, 22 Dec. 2008
Back in January I wrote about the Lazysphere and it's impact on blogging. My point then was that many tech bloggers have become lazy in simply re-blogging links rather than breaking news or writing essays that outline powerful new ideas or big questions. Now there are signs that the same is spreading to Twitter.
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How Increasingly Intangible Media Will Bring Tangible Benefits 
Steve Rubel via Micro Persuasion on Wed, 17 Dec. 2008
The following is also my column this week in AdAge.
Last time in this space I outlined my conviction
that five years from now all media will either be completely digital or
well on its way to becoming intangible. Two weeks later, the trend has
accelerated.
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The Sorry State of Blog Search Engines 
Steve Rubel via Micro Persuasion on Wed, 17 Dec. 2008
Maybe there's no money it. Maybe there's no love to be gained from it from bloggers. But blog search is in a pitiful state right now. There's room for someone to come along and innovate.
Now you can argue that blog search doesn't matter as much these days. Twitter and Friendfeed both have st
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Wikipedia Launches Official Mobile Site 
Steve Rubel via Micro Persuasion on Mon, 15 Dec. 2008
Although home grown alternatives have been around for awhile now, Wikipedia recently launched its own official mobile site at http://mobile.wikipedia.org/. The site is very basic, which is exactly what mobile users will want it to be.
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