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ROI of a Community Manager

Connie via Connie Bensen on Sun, 27 Jul. 2008
There have been many references to ROI in terms of social media. A couple of my favorites are: Return on Influence Return on Interaction There has been a lot of discussion recently about the Community Manager position.And the article in the WSJ about the Deloitte study bro readmore
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Community Manager Responsibilities & Goals

Connie via Connie Bensen on Thu, 17 Jul. 2008
This goes along with the Community Manager job description. But these are more task oriented. This may provide a good check off list in orientating a new community manager. It could also start as a talking point for deciding on priorities. I’m not sure if I should admit to this or not, but I compil readmore
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Community Manager Job Description

Connie via Connie Bensen on Thu, 17 Jul. 2008
The Community Manager position is a broad encompassing role. And it really should be! My definition of the position: A community manager is the voice of the company externally and the voice of the customers internally. The value lies in the community manager serving as a hub & having the ability to personally connect with the customers (humanize the company), & providing feedback readmore
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Invest in a Qualified Community Manager

Connie via Connie Bensen on Sun, 15 Jun. 2008
The recipe is easy right? Decide on a strategy & build a platform. Toss on some content & mix in some social media tools. And you’re done? ……. not quite! You’re missing the most important ingredient: the one that stirs it all together & serves it up. What is a recipe without a cook? (the dish probably won’t create itself - the ingredients will just sit there). readmore
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Community Building is Happening Worldwide

Connie via Connie Bensen on Fri, 13 Jun. 2008
Many people connect with me. And I enjoy meeting all of you. Others mentored me & I am glad to give back. In every interaction I always learn things. I wanted to share a particular connection from a couple of weeks ago. Arvind Juneja of Poland connected with me on Facebook. He works with a community of 300,000! When I showed him the readmore
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Help Define Community Building online

Connie via Connie Bensen on Sat, 07 Jun. 2008
In one of my social networks I was asked "What is Community Building"? That made me realize that I’m maybe using a term with the assumption that others know what I’m talking about. For community managers we just make the assumption that it’s the goal of what we practice. The Wikipedia definition doesn’t have a defin readmore
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Mesh conference workshop: Sam Ladner on Reputation Monitoring and Management

Connie via Connie Crosby on Thu, 22 May. 2008
Speaker: Sam Ladner of Blast Radiushttp://designresearch.wordpress.comTylenol - cited as key way to address bad incident with product; pulled product off the shelf in 6 days. Today, with word of mouth on the web this would not be fast e readmore
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Mesh conference session: Building a Brand on the Web

Connie via Connie Crosby on Thu, 22 May. 2008
Panel moderated by Mark Evans.Panelists:Michael Garrity - CommunityLendMaggie Fox - Social Media Group readmore
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Mesh conference keynote: Ethan Kaplan on the Music Industry

Connie via Connie Crosby on Wed, 21 May. 2008
I am at the Mesh conference in Toronto today and tomorrow. Last night after a pre-Mesh event I had the opportunity to chat with a few friends. One thing we addressed with how the music industry has changed. Jay Moonah, who is both in marketing related business and is a musician (and who is also one of the smartest peo readmore
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Social Media Measurement

Connie via Connie Bensen on Sun, 11 May. 2008
I spent much of today building out a wiki for an event next week sponsored by the Minnesota Interactive Marketing Association. I want to share the section on Social Media Measurement here: The information is based on a webinar that Jeremiah Owyang gave last January. readmore
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Alana Taylor asks: Do you know what Flickr and Twitter are?

Connie via Connie Crosby on Wed, 02 Apr. 2008
This video brings home the point that most people are oblivious to the social networking tools I use. In this video, NYU journalism student Alana Taylor took it to the streets asking students and other passersby whether they use Facebook, Flickr and readmore
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Alana Taylor asks: Do you know what Flickr and Twitter are?